Blogging Brings Fame:
Helping Your Business Grow Through Blogs
Blogging is one of the most popular things to do in the internet. It can serve as an emotional outlet for some people by writing about their feelings, it can serve as a website that can let people tell their original short fiction or non fiction stories, and it can also serve as a website for advertising.
Indeed, blogging can bring fame and notoriety to those who blog consistently and has become somewhat of an indespensable tool for many ‘local’ businesses to get their message out to the masses.
As a business owner, you will definitely want to use blogging as your tool for marketing. In fact, you will see that a lot of businesses today are now using blogs as an advertising tool that can definitely help in raking in the profits and attracting more people to buy from their business.
Whatever products you are selling, you will be able to find innovative ways to write about it in blogs.
Whether you are a car salesman, an insurance salesman, or an affiliate marketer, you will be able to bring out the best of your products through blogs.
Please don’t look at this blog as a good example. Instead, just type your own business category followed by the word ‘Blog’ into Google and you will get back some excellent examples. This blog is purely an informational media for members and prospective members of The FRED67 B2B Referral Club. It’s not trying to compete for notoriety, fame or high Google ranking.
Basically, the key to marketing on blog websites is to pre sell the product you are trying to sell. You need to let people know as much about the product or service you are offering before they actually order the product or service. By doing so, you will be able to achieve a better order success rate and make your business famous in the process.
So, how can you pre sell your products through blogs?
All you need to do is make a great blog about the product that is informative, easy to read, and entertaining (if possible). Also, the technique used by most successful marketers in writing blogs is that they never aggressively sell the product by telling the customer that they ‘should’ buy this or that.
A successful blog should get your potential customers to think like they need to buy the product because they want it and ‘not’ because you ‘told’ them to.
So, how can you do this?
As mentioned before, never aggressively sell the product in the blogs. Instead, try telling a story about the product as if you are the customer. First, tell them a little something about the product, then tell them what it did for you and what benefits you got, and lastly, you have to tell them that you are definitely and genuinely so crazy about the product that you will always buy it.
If you genuinely believe in your product or service, then this should not be a problem for you at all.
When writing blogs, you have to convince and make your readers believe just as you would believe in the product you are selling. Don’t just describe the product or service, tell them what it’s actually like using the product or service.
This is how you help readers to believe.
You have to be one of them. You should never be a seller but you should be a regular person just like they are (after all, you are one of them anyway) who loves to use the product and is recommending it for everyone else to use and be just as happy with it as you are.
This is how a blog for your business should be like. And, the best part about this is that you don’t really need to work hard in marketing your product. After writing your posts and then someone comes across your blog and reads your post, if they like what they read, they will not only be likely to purchase the product or service you are selling but will advertise it for you for free by commenting and then forwarding the link to your blog to their friends and followers.
Always remember that recommendations by fellow customers are the best type of advertising that you can get. It can be better than TV ads and billboards combined if your blog goes viral, or you cause it to go viral on Facebook, Twitter or the many other social networking sites.
Just remember to update your blogs once every week. This way, people will be able to have something more to read and enjoy, then you will really gather a lot of loyal readers and customers in your wake.
As you can see, blogging sometimes brings fame. This is very likely to work if enough effort is applied, and as a business owner, you can be sure that blogging will definitely make your ‘business’ much more famous as well as yourself of course 🙂
If you don’t already have a blog you can get yourself a really good Socrates Themed Blog which is already optimised for the Blog Publishing platform in WordPress. Check it out HERE!